This is where social content can help you. Social content is a cross between social media and content marketing. This is where the two merge. When you develop social content, it's more about how the content is created and obtained than how it is shared. Advertising Continue reading below Social content feels more authentic, and because it engages the community and your audience in the creative process, it can feel much more enjoyable and accessible. Rather than just pushing an idea or thought, you promote an emotional connection between others. Here are five ways I've grown my content marketing to incorporate social content into my own posts. 1. Customer Spotlight It's easy to create a case study around a successful customer interaction, but case studies are often driven by data.
When you share a case study, it's like pulling out a map and drawing a line that shows someone the route you took, the alternate routes image masking service you tried, and how you got to the final destination on as quickly as possible. Case studies are boring. A client spotlight can be much more engaging; it emphasizes the journey rather than the route. It's the difference between showing someone a stack of great photos of your trip or just a map and data. Advertising Continue reading below img1 A spotlight on customers involves them. He shares their reflections during the trip, their feedback, their emotions. It is centered on the individual and emphasizes the social bond.
The easiest way I've found to use this tactic on your blog is to solicit your customers and ask them to share their success with you. Others can see engagement whether through a survey form or social media. Choose stories from your brand ambassadors and connect with them. Complete this story and create regular posts that highlight the biggest customer success stories. If you have a retail establishment, you can do the same by capturing photos and videos of your customers and having them share their stories with you. Then share it with your audience. 2. Interviews with influencers Your audience visits your blog because they are hungry for information. Rather than presenting yourself as one voice, you can extend your authority by creating social content around influencers.